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Who’s behind End to End?
We are husband and wife team Nathan and Tori. End to End was never meant to become a business, it all happened by accident. We organise an ultra marathon race each year in Wales and unfortunately like most race organisers had to cancel it due to the Coronoavirus pandemic, after cancelling we decided to put a virtual event together which we could offer to our entrants to perhaps help keep them motivated during lockdown, quite a few race organisers were offering virtual options so we wanted to be a little different, we decided we’d offer a 6 month challenge to cover the distance of the length of Britain, Land’s End to John O Groats, LEJOG.
The rest, as they say, is history, we were soon asked to launch more events and our 3rd LEJOG received over 2000 entries during one weekend whislt we were away camping with our 3 children, we came home and couldn’t believe it! Anyway, the amount of entries was more than we could cope with, our system crashed, emails came flooding in and all of a sudden we had to make the decision of taking on software developers, and a couple of admin staff to help us. End to End could no longer be our kitchen table project.
Even with the number of entries received so far we are still only a small team, we’d like to keep it that way, a small family that each and every person that enters our events becomes part of.
Our reason for setting up the challenges was to keep runners motivated and this has not changed and never will!